Thursday, May 26, 2011

Brand guidelines tweaks

I decided to remove the pinhole photograph cover, it looks at odds with the stark black and white of the rest of it and then I altered some layouts. I decided that calling it brand guidelines was a little dull, so I renamed it (oc)Cult Aesthetics, in keeping with what the brand is trying to do.

At this point I think it's important to also sya that I was going to print this off, but it's unrealistic to get a brand this small to print a load of copies of these to give to potential designers they're working with, instead a digital file is perhaps the better option.

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